Tuesday, January 25, 2011
Saturday, January 22, 2011
Marlboro Advertisement
Smooth, cool, rugged, all of these adjectives are being used to describe Marlboro cigarettes. I think the use of not many words at all other than the brand name, proves how confident about their product they really are. This may seem like a plain advertisement but it stands out among most others. Marlboro has always tried to relay the message that their cigarettes are for the real men, and tough guys. No one wants to see a tobacco advertisement with a girly man smoking a cigarette in a dress. I truly believe that because of their advertisement theme, they have not had to change their ads throughout the years much at all. The rough, tough, manly tobacco theme will always be a popular item.
Breaking apart this advertisement, there is a lot of appeal to the customers. The use of the cowboy is brilliant, because when everyone is little they always want to be a cowboy, an indian, a fireman, or anyone else who is tough. Reaching these senses from the customers, the Marlboro tobacco brand can easily persuade people to be TOUGH and buy their brand over the competitors. As we discussed in class the use of logos, pathos, and ethos can be used to in depth break apart an advertisement. The ethos of this ad portrays a man with much character, he is bold, he seems extremely credible because he is a man of experience. The logos is simple, it seems logical or a no brainer to smoke Marlboro so you can be a real man. Lastly, the emotional appeal or the pathos, as i mentioned of wanting to be a cowboy, or roughneck, or a hardworking man can be achieved if this customer buys Marlboro cigarettes.